Mobile Phones has become integral part of our every day’s human beings life. There has been a huge increase in the use of mobile users over the past few years. From young generation including children to Professions and businessmen everyone has a mobile with them, and moreover few mobile users have two mobiles with them.

With day to day advancement in the technologies, its promoting the users to get adopt to it more and more. In such cases it demands for more security and One such feature which is trying to push more is In Case of Emergency Campaign.

If you come across any scene of an accident or you were involved in an accident or fell ill, the people nearby you would surely take your mobile and would find some contacts to call and inform. As we store hundreds of contacts on our phone, the person would be confused whom to call in case of an emergency. Hence this In Case of Emergency “ICE” Campaign began.

The idea was came up by a guy when he went to the scenes of accident, and he didn’t know whom to call from the patient number. Then he thought that it would be good idea if ICE Campaign is globally recognized. It would be better if all the person who holds mobile store a contact by name “ICE” and type an emergency number, which will help others who are at accident area when you are met with some accident. You can also store ICE1, ICE2 and ICE3 etc., to make the order of emergency call numbers.

The idea spread across by him through mails, blogging and it went to so big that today morning I received this from my friend about this campaign.