So now Google comes with the option of refining your search results in Google Search to the defined location as mentioned by you.
Suppose if you are looking for restaurant or any information around your locality then Google can now give your customized results depending upon your choice of ‘Custom Location’.
For Example: I live in Hyderabad and if I want to have know about Earn Money tags and it will take you to the most related by my locality.
So, need to order Pizza very quickly then enter your area location in the mentioned location and search with the keyword ‘Pizza’. You will get all the Pizza supplier nearby you.
Good option give by Google there. It would have been harder for new people to search things based on location, so Google integrating the location service would make the work lesser for people.