Its the launch of XPERIA and VIVAZ range of mobiles phones in India and also a launch of new brand ambassador of Sony Ericsson its Kareena Kapoor.
You might have also seen Kareena in the Sony Vaio X laptops adsĀ and get ready to watch her in the promos for upcoming Sony Ericsson mobiles phones.

Sony Ericsson Corporate Vice President and Head of Asia Pacific region said-” As a brand, we have evolved. The proliferation of social and digital media is changing the consumer experience with phones.”
And the lady itself Kareena Kapoor is very happy to be Sony Ericsson and its association for promos and ads in Indian region. Looks like a good move by Son Ericsson as this dashing beauty has been in talk in India from a little while now and she is the breath of many youngster in India.
So as you see Kareena on TV Commercials, don’t forget that its Sony Ericsson Ads.