Idea Cellular a leading Telecom industry in India has got the credit of sponsorship for the Triangular one day international (ODI) cricket between India, Sri Lanka and Bangladesh and test match series between India and Bangladesh.

The name of the cup will so become ‘The Idea Cup 2010′ will be played in Bangladesh starting January 4th 2010. Idea Cellular has got official rights to brand at strategic locations at the venues and have their logo on the trophies of both the tournaments which includes 7 match ODI games and 2 test matches between India and Bangladesh. Idea Celluar also planned to offer more cricket based VAS services to all 56 millions idea customers across India.